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Job Details:
 
Information about the position
Job Number:    6210
Job Title:    Senior Analyst
Date Posted:    2/26/2010

Job Description:    • Conducts data and analytically-intensive tasks necessary to generate campaign findings, analytic insights and recommendations to enable continuous, measurable improvement of client’s direct marketing campaigns. • Utilize database knowledge, programming skills and data manipulation / query tools to produce actionable reports (e.g. list counts, ad hoc queries, campaign summary reports, etc.) to meet client needs. • Utilize data analysis and statistical techniques to develop analytic insights, recommendations and hypotheses. • Ensure the quality of the data environment, processing steps and deliverables of all analytic projects. • Liaison with database and other internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for analytic projects. • Summarize and communicate analytic findings, insights and recommendations via executive-level summary documents and presentations to support management decision-making. • Develop direct mail campaign test designs and documents test requirements in learning plans. • Actively look for ways to improve efficiency and/or quality of marketing science processes and deliverables.

Platform:   

Required Skills:    • Bachelors degree in a quantitative field or business with quantitative work experience (required). • Post graduate degree in a quantitative field or MBA (a plus but not required). • 5+ years work experience in marketing data analysis. • Advanced SAS programming skills. • Strong background in data creation, manipulation and analysis (including experience with transactional data). • Experiential knowledge of Direct Marketing techniques for: testing and evaluation of campaign elements, tracking and measurement of campaign metrics, and analysis and reporting of campaign metrics. • Strong basic statistics background. • Basic knowledge of different statistical techniques (Discriminant analysis, Logistic regression, CHAID, Cluster analysis, Factor analysis, etc.). • Basic knowledge of experimental/test design. • Experience in marketing research, direct marketing and/or marketing analytics. • Understanding of advertising/marketing business issues and business service industry dynamics. • Experience with interactive data a plus but not required. • Significant demonstrated experience with data set creation and data manipulation (sorting, merging, variable creation). • Excellent written and verbal communication skills.

Desired Skills:   

Duration:    Full-time Permanent
Start Date:    ASAP
Location:    Irving, TX
Travel:   
Rate:   

Information about the company
Company Name:    Javelin
Contact Person:    Kyla
Contact E-Mail Address:         kmilliner@javelindirect.com
Company Web Site:         www.javelindirect.com/careers/jobs
Phone Number #1:   
Phone Number #2:   
Fax Number:   

Job Poster's Comments:   



 

 

 

 

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